Background

Pernod Ricard is a world leader on the market for alcoholic beverages and has operated in Russia for over 20 years. Their extensive brand portfolio covers almost all product categories on the alcoholic beverages market.

Task

Key goals:

• increase loyalty
• automate of email marketing
• increase purchase frequency via maximally personalized communications with customers.

Solution

Using iLP_Connect, we designed and implemented an online communication strategy connecting consumers with the company's brands (Ballantine's, Ararat, Olmeca, Jameson, Chivas, etc.).

Working closely with Pernod Ricard's marketing and brand teams, we were able to:

• effectively configure communications for targeted market segments
• create a Single Customer View for over 300,000 consumers
• automate CRM and e-mail marketing via iLP_Connect
• implement a creative content strategy for ongoing communications.