23.06.2020
Why the future belongs to CDPs
According to Forrester Research, only 11% of companies create individualized consumer profiles using complete data sets. The CLTV (customer lifetime value) of those that do averages 2.5 times higher than those that do not.
5.06.2020
COVID-19: Impact on consumer behavior
Most consumers have already adapted to life in the era of COVID-19. Behavioral changes include increased emphasis on food waste reduction, focus on nutrition, and stricter budgetary considerations, as well as a strengthened preference for trusted brands.
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+7 (499) 705-01-84
welcome@ilp-solutions.ru
30A, Leninsky Prospekt
Moscow, Russia
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