Customer Data Platform: A data management solution for over 10 million consumers
Client: PEPSICO
Industry: FMCG

Background

PepsiCo is one of the largest food and beverage producers in the world. The company's product distribution spans over 200 countries across the globe.
Task

Creation of a unified consumer data management platform to support national promotional campaigns for all PepsiCo brands. Construction of a reliable, secure, scalable infrastructure for storing, managing, enriching, analyzing, and tracking the actions of promotional campaign participants.
Solution

The main CDP solution for PepsiCo was constructed using our proprietary platform iLP_Data, which made it possible to handle large-scale data comprising several tens of billions of entries. On this platform, promo campaigns requiring participant registration were conducted for all PepsiCo brands, including Pepsi, Lays, Lipton, 7UP, Cheetos, J7, and others.

Using the iLP_Data platform, we were able to:

  • create and store a single customer view
  • automatically segment the database
  • provide each user with a unified Master ID for participation in all PepsiCo brand campaigns, streamlining registration
  • automate data collection and transmission via an API (from websites, mobile apps, messengers, social networks, etc.)
  • analyze user actions
  • implement predictive analytics
  • get campaign data in real-time
  • automate personalized communication with users across all available channels
  • provide reliable security and anti-fraud protection
  • connect to external DMPs for lookalike campaigns and retargeting.

The result: a 100% automated promo campaign.
iLP SOLUTIONS

+7 (499) 705-01-84
welcome@ilp-solutions.ru

Floor 2, Office 209
2/4c18 Luzhnetskaya Embankment
Moscow, Russia