Customer Data Platform: A data management solution for over 10 million consumers
Client: PEPSICO Industry: FMCG
Background
PepsiCo is one of the largest food and beverage producers in the world. The company's product distribution spans over 200 countries across the globe.
Task
Creation of a unified consumer data management platform to support national promotional campaigns for all PepsiCo brands. Construction of a reliable, secure, scalable infrastructure for storing, managing, enriching, analyzing, and tracking the actions of promotional campaign participants.
Solution The main CDP solution for PepsiCo was constructed using our proprietary platform iLP_Data, which made it possible to handle large-scale data comprising several tens of billions of entries. On this platform, promo campaigns requiring participant registration were conducted for all PepsiCo brands, including Pepsi, Lays, Lipton, 7UP, Cheetos, J7, and others.
Using the iLP_Data platform, we were able to:
create and store a single customer view
automatically segment the database
provide each user with a unified Master ID for participation in all PepsiCo brand campaigns, streamlining registration
automate data collection and transmission via an API (from websites, mobile apps, messengers, social networks, etc.)
analyze user actions
implement predictive analytics
get campaign data in real-time
automate personalized communication with users across all available channels
provide reliable security and anti-fraud protection
connect to external DMPs for lookalike campaigns and retargeting.