4.33% reinvestment rate achieved
via an on-pack promo using IPL CRM PLATFORM
via an on-pack promo using IPL CRM PLATFORM
Client: OCHAKOVO
Industry: FMCG
Industry: FMCG
Background
Ochakovo is the largest Russian manufacturer of low-alcohol-content and non-alcoholic beverages. The company has been in operation for over 40 years. Ochakovo products are distributed in over 30 countries around the globe.
Task
Goals:
Goals:
- Development of a platform capable of supporting all Ochakovo promotional campaigns and marketing strategies
- Creation of a customer-relations database
- Implementation of purchase incentives and increased sales
- Increased brand loyalty.
Solution
Our team developed a CDP solution for Ochakovo using our proprietary platform iLP_Data. On the basis of this solution, we were able to:
Conduct a large-scale on-pack promo for low-alcohol-content and non-alcoholic beverages across Russia, providing each user with a unified Master ID Use CRM tools to conduct additional promotional marathons on the basis of online user activity analytics Create a website to assemble a database spanning over 20,000 participants for each promo Develop a client web-interface for viewing online activity reports in real-time Implement a system for distribution of registration codes both online and via SMS Maintain ongoing communication with participants via SMS and email marketing Create and store a single customer view for each userEnsure security and provide anti-fraud protection.
Our team developed a CDP solution for Ochakovo using our proprietary platform iLP_Data. On the basis of this solution, we were able to:
Conduct a large-scale on-pack promo for low-alcohol-content and non-alcoholic beverages across Russia, providing each user with a unified Master ID Use CRM tools to conduct additional promotional marathons on the basis of online user activity analytics Create a website to assemble a database spanning over 20,000 participants for each promo Develop a client web-interface for viewing online activity reports in real-time Implement a system for distribution of registration codes both online and via SMS Maintain ongoing communication with participants via SMS and email marketing Create and store a single customer view for each userEnsure security and provide anti-fraud protection.
iLP SOLUTIONS
+7 (499) 705-01-84
welcome@ilp-solutions.ru
Floor 2, Office 209
2/4c18 Luzhnetskaya Embankment
Moscow, Russia
+7 (499) 705-01-84
welcome@ilp-solutions.ru
Floor 2, Office 209
2/4c18 Luzhnetskaya Embankment
Moscow, Russia